Dynamic Executive with 20+ Years Experience in Consumer Electronics & Small Home Appliance Industries

Executive Leadership

Dynamic executive with over 20 years of experience in sales, marketing, and operational leadership

Brand Development Expert

I help companies with little brand recognition establish a strong, memorable brand. Using strategic planning, market research, and creative design, I create unique brand identities that set them apart from competitors. Whether it's crafting a compelling brand story, designing a logo, or developing a consistent brand message, I am dedicated to building impactful brands that drive customer loyalty and business success. With my expertise, I am confident in unlocking their full potential and achieving their branding goals.

I specialize in scaling small to medium-sized companies, guiding their growth from initial concept to multi-million dollar revenue generation. My expertise lies in developing and implementing strategies that drive substantial sales increases, typically reaching tens of millions in revenue. I offer tailored solutions to propel businesses through critical growth phases and navigate the potential pitfalls that I have experienced in my career.

Company / Business Unit Growth

Omni-Channel Sales Strategy

In today's consumer sales and marketing, it is essential for companies to be present wherever their customers want to make a purchase. Gone are the days of relying on just one sales channel, as customers now expect to be able to buy products whenever and wherever they are shopping. Whether it's in-store, online, or through a mobile app, companies need to ensure that their products are easily accessible to consumers. By providing multiple purchasing options, businesses can meet the needs and expectations of their customers, ultimately leading to increased sales and customer satisfaction. It's all about meeting the customers where they are and making the buying experience as convenient and seamless as possible.

Product Marketing and Product Development

Throughout my career, I've bridged the gap between product marketing and development, gaining unique insights into both factory operations and consumer needs. This dual perspective has enabled me to create and market products that not only meet consumer demands but also align with the company's capability to produce it. By being involved in the entire product lifecycle, from concept to market, I've developed a comprehensive understanding of how to successfully bring ideas to fruition. This hands-on experience has honed my ability to balance consumer desires with practical manufacturing considerations, resulting in products that are both marketable and feasible to produce.

Additional Experience

Team Development and Growth

I help businesses enhance team skills, foster collaboration, and offer mentorship. Understanding the importance of a cohesive team, I work with companies to identify areas for improvement and provide tailored solutions. By investing in employee development, companies can create a positive work environment and achieve greater success. I am committed to building stronger, more effective teams that drive growth and innovation, unlocking their full potential for better business outcomes.

P&L Financial Management

I specialize in P&L management, focusing on optimizing costs and maximizing ROI for the company. My approach reduces expenses while driving growth in the company's top-line revenues. By carefully analyzing financial performance and implementing strategic cost-saving measures, I ensure financial efficiency, sustainable business growth, and improved profitability, ultimately contributing to the overall success of the organization.

Chinese Cross-Cultural Business Relationships

As an American leader in numerous Chinese companies, I bridge cultural gaps, facilitating effective communication and collaboration. My understanding of both cultures helps align expectations, foster cooperation, and create a positive work environment. This contributes to the company's success and strengthens American-Chinese employee relations.

Meet Eric Bone

Thank you for taking the time to explore my portfolio! I hope this journey through my professional world has given you a clearer picture of who I am and what I bring to the table. As you've seen, my career has been a diverse and exciting adventure, filled with challenges that have shaped my skills and perspective.

I'm truly passionate about helping companies to navigate the ever-changing world of B2C Marketing and sales, and I've poured that enthusiasm into every project and role you've read about here.

I pulled this site together because I believe that behind every resume and portfolio is a real person with unique experiences and ideas, and it just can’t come across in a page or two of text. I'd love the opportunity to connect with you personally. Whether you're curious about a specific project (there are some OG ones in there), want to discuss potential collaborations, or simply wish to exchange ideas about consumer industry trends, I'm always eager to engage in meaningful conversations.

LinkedIn is my preferred platform for professional networking, so please feel free to reach out to me there. I'm looking forward to the possibility of connecting, sharing insights, and maybe even exploring how we might work together in the future!

Thank you again for your interest.